The 2025 Subaru Love Promise Customer and Community Commitment Award
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Suburban Subaru dedicated locally to the Love Promise?
Suburban Subaru's Love Promise begins with how we treat our employees, our customers and extends in to our community. We are privileged to offer wonderful products at an exceptional value. The strength of our business is based on our employees and the services we offer our customers and our community. The strength of our community depends on all of us, contributing to our ability. We are proud to serve.
Fidelco Guide Dog Foundation
Friends of Hockanum River
United States Military Academy, Porter and Chester Institute, Howell Cheney Tech High School, Lincoln Technical Institute, Vernon Center Middle School
Unico Foundation - Manchester, Manchester & Vernon Lions Club, Vernon Town Fireworks, Vernon Memorial Day Parade, Vernon Toys for Tikes
Windham Hospital, Harrington Healthcare, The Helen & Harry Gray Cancer Center, Saint Francis Hospital Cancer Center
Love Promise Stories from Suburban Subaru
Subaru and Suburban Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Suburban Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Vernon, this is a harsh reality. Helping others strengthens communities, which is why Suburban Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Suburban Subaru have helped nearly 900,000 children and adults in urgent need. On 01/22/2025, Suburban Subaru donated 120 coats to Central City Boxing and Barbell. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Suburban Subaru of Vernon Delivers Warmth and Compassion Through Subaru Loves to Care - Paige C
As part of the national Subaru Loves to Care initiative in partnership with the Leukemia & Lymphoma Society (LLS), Suburban Subaru proudly donated 80 blankets to local cancer patients, offering comfort and support during their treatment journey. Each blanket delivered was a symbol of hope—a simple but powerful gesture to remind patients they are not alone. The caring team at Suburban Subaru personally took part in the delivery. This effort reflects Suburban Subaru’s commitment to making a difference beyond the showroom. Through Subaru Loves to Care, they continue to spread kindness and bring light to those facing some of life’s toughest challenges. Suburban Subaru is proud to be part of a mission that delivers not only warmth, but also the strength of a caring community.
A Nurse's Thank You: Suburban Subaru's 2025 Promise of Warmth - Jenny J
Working at the hospital, especially in oncology, you see a lot. You see strength, resilience, and hope, even in the most challenging moments. And sometimes, you see how something as simple as a warm blanket can make an immeasurable difference. That's why I want to express my gratitude to Suburban Subaru for their ongoing dedication to our patients at Hartford Hospital. It might surprise you, but hospitals can be surprisingly cold. For patients undergoing treatments like chemotherapy, who are already battling so much, that chill can be particularly uncomfortable. It's a small detail, but it's one that often goes unnoticed by those outside these walls. Recently, the team from Suburban Subaru, Pete, Lane, Britlyn, and Joey, revisited us as part of their Subaru Loves to Care initiative, delivering a new batch of cozy blankets and thoughtful, handwritten messages. I can tell you firsthand what this means to our patients. It's more than just a blanket; it's a tangible expression of care and warmth during a time when they truly need it. It brings a sense of comfort and a reminder that people in the community are thinking of them. Suburban Subaru's partnership with the Leukemia & Lymphoma Society (LLS) is a powerful example of how businesses can make a real difference in people's lives. We've seen the impact of these donations year after year, and it's clear that their commitment goes beyond a one-time gesture. They understand the profound importance of compassion and support for those facing cancer. From all of us here at the hospital, and especially from our patients, thank you, Suburban Subaru. Thank you for making our hospital a little bit warmer and for bringing so much comfort and hope to those who need it most. Your kindness truly helps us make a difference, one warm heart at a time.
More Than Just Fishing: A Wonderful Community Event by Suburban Subaru - Michael E
Our family had a fantastic time at the 2nd Annual Fujitani-Julian Fishing Derby, and we wanted to give a big shout-out to Suburban Subaru for creating such a wonderful community event! As complete novice fishermen, my son's sock was my most impressive catch! – We hoped for a fun and easy way to enjoy the outdoors together. This derby, so generously put on by Suburban Subaru, was exactly what we needed and more. The atmosphere was so welcoming and exciting from the moment we arrived at Vernon Golfland. Finding the registration tent was a breeze, and the coffee and donuts from Ellington Dunkin Donuts were a lovely touch. Even the little walk down to the riverbank felt like part of the fun! We were so grateful for the help we received from Lane, Pete, and Tom. They were incredibly helpful in getting our rods set up, showing us how to tie hooks, and advising us on bait – we had no clue what we were doing! While the trout managed to evade our amateur attempts, the joy of spending quality time together, casting our lines into the Hockanum River, and soaking in the beautiful scenery was its reward. Seeing so many families connecting, kids laughing, and everyone enjoying a bit of friendly competition was heartwarming. The promise of free ice cream from Coneheads was a big hit with the kids! Suburban Subaru, thank you for your outstanding commitment to our community. This free event was a fantastic opportunity to unite families, foster a love for nature, and create lasting memories. We truly appreciate your dedication to giving back and providing fun and engaging experiences for everyone. Even though our fishing rods only managed to reel in a sock, our hearts were hooked by the sense of community and the wonderful spirit of the day, all thanks to Suburban Subaru. We're so proud to be part of a community supported by such a caring and involved dealership. We're looking forward to many more "Subaru Love Promise" moments!
More Than a Logo: The Deep Connection Between Suburban Subaru and Ballou Motorsports - Ballou R
Suburban Subaru is not just a dealership; it's a pit stop of passion for motorsports, deeply invested in the journey of Robert Ballou and his Ballou Motorsports team. Their commitment isn’t just a logo on a race car—it’s a shared drive for excellence, a testament to the power of local support fueling national dreams. Notably, Peter Krause, the owner of Suburban Subaru, is a familiar and welcome face at racing events, enthusiastically following Ballou’s progress on the track. The Ballou team deeply appreciates Peter’s presence and enjoys the opportunity to connect with him during these events. From the roar of the engines on the track to the meticulous work in the Ballou Motorsports garage, Suburban Subaru stands as a steadfast partner. They recognize the dedication it takes for Robert to drive, own, crew chief, and wrench on his own operation. This sponsorship is a nod to that tireless effort—acknowledging the grit and determination that defines “The Madman” and his team. But this isn’t a one-sided relationship. What makes this partnership truly special is its mutual. Robert and Ballou Motorsports have proudly supported Suburban Subaru—purchasing from the dealership, and perhaps even more significantly, introducing the Suburban Subaru name to a broader audience. Through Robert’s strong reputation and extensive racing network, he has connected the dealership with customers and communities they may not have otherwise reached. It’s a partnership built not only on shared passion, but also on real-world results—new relationships, and new opportunities. Suburban Subaru’s support helps keep the wheels turning—literally and figuratively. It contributes to the long hauls between racing events, the crucial engine work powered by Don Ott Racing Engines, and the essential parts sourced from Indy Race Parts. Beyond financial backing, it’s a vote of confidence—a local business championing a national talent. Just as Robert built Ballou Motorsports from the ground up, Suburban Subaru has built its reputation on reliability, community engagement, and long-standing relationships. Their partnership is a natural fit: a shared belief in hard work, perseverance, and the thrill of competition. It’s a promise that extends beyond race day—fostering a genuine connection between a local dealership and a nationally recognized racing team. More than a formal contract, Suburban’s commitment manifests as consistent support—empowering Robert to chase victories and solidify his lasting impact. This mutual appreciation is underscored by Peter Krause’s active involvement—attending races, engaging with the team, and celebrating both milestones and challenges alike. Suburban Subaru understands they are more than just a sponsor; they are part of the Ballou Motorsports family. Together, they’ve built something greater than business—a shared journey powered by trust, performance, and the unshakable belief in each other. It’s a love promise lived at full throttle. https://www.youtube.com/watch?v=x9ZcY2iBSrQ
48 Hours of Tristate 2025 Charity Run Recap - Christopher S
Dear Suburban Subaru, I just got back from the charity run and let me tell you, it was a blast! Thanks to you so far as of this writing for this year we have raised $122,692! And we are at 82% of our goal; and we couldn’t have done it without your generous support. So again, thank you for your donations as we couldn’t do it without your support. It was an interesting experience to see and partake in the event. On Thursday night we were invited to Subaru of America and were dinner guests of theirs while they went over their commitment to helping the community and were very appreciative of the drivers’ relationships to Subaru and giving back to the community. The entrance was beautiful, just look at that ceiling art. The following day we went to the Make a Wish castle, and learned that over the 24 years of the group they have raised over $600k for make a wish. Also I learned that the most common wish that children ask for is a trip to Disneyworld. After a great lunch at Shady Maple Smorgasbord in PA from a title sponsor donation we were on the road , taking the back roads to Winchester Va. The roads were clean and the views were beautiful. We had about 16 cars in our group The main day, Saturday, we unfortunately could not do our planned destination of the Skyline drive, but instead the group leaders were able to find alternate routes and we drove through the Shenandoah and George Washington national parks. The flowing roads with the backdrop of the winter weather, with snow coming down and the peaceful quiet forests was amazing!. Sunday was more of the same, except the weather was worse. However the group and our well equipped vehicles were able to withstand the harshest of weather and we triumphed through the storm while others around us were not so lucky. So thank you for making this dream come true, and making many others dreams a reality.
More Than Just Jackets: Suburban Subaru's Partnership Empowers Young Boxers - Carley F
Dear Suburban Subaru, Thank you for partnering with us and Operation Warm. The jackets you provided are indeed a game-changer! You can't imagine the difference they make for our community. We are all about giving these kids a fighting chance, and you guys get that. It is not just about boxing, it is about building character, teaching discipline, and showing these kids that someone cares. When they are not freezing while walking to the gym in the winter, they can focus on what truly matters. Thank you to Peter, Lane, Britlyn, Michael, Keith, Helna, and Carley. It wasn't just a drop-off; you all took the time to talk to the kids and see what we were about. That means a lot to us. We can tell you genuinely care. We have over 200 kids coming through here. For some, this gym is their safe space, their family. It's where they learn to push themselves, build confidence, and find a community. And thanks to you and Subaru's Love Promise, they'll be warmer while doing it. So, thank you to all of us at Central City Boxing. You are part of our team now, and we appreciate your support more than words can say. You are making a real difference in these kids' lives, and that's what it is about.
2024 Toys for Tikes - Diane C
Dear Peter, Rick and the Suburban Subaru team. On behalf of the Vernon Volunteer Firefighters Association, Inc. and Vernon Social Services, we would like to thank you for collecting toys benefit our annual toy drive for the children of Rockville/Vernon. Once again, your business comes through with a significant donation and we are grateful for our relationship. On December 23rd we delivered toys to 249 children from 134 families. The number of children we visited held steady to recent years and we were happy to provide thousands of toys to these children and help the families. It's because of your kindness that helps us succeed. Thanks for your continued generosity and support. Wishing you a Happy and Safe 2025 !
Suburban Subaru Supports Local Cancer Patients with Blanket Donation - Andrew B
Suburban Subaru proudly continues its commitment to the Subaru Loves to Care initiative for the second year in a row, partnering with The Leukemia & Lymphoma Society® (LLS) to bring comfort and warmth to cancer patients undergoing treatment at Hartford HealthCare Cancer Institute's Infusion & Innovation Unit. In a heartfelt gesture, Suburban Subaru recently met with Dr. Andrew Salner, the Medical Director of The Helen & Harry Gray Cancer Center and a practicing radiation oncologist at Hartford Hospital, along with some of his team. During the blanket donation, Dr. Salner expressed deep gratitude, emphasizing the significance of such donations in the lives of patients battling cancer. A distinguished graduate of Brown University, Dr. Salner has been pivotal in advancing cancer treatment at Hartford Hospital since 1976, serving as Medical Director of Radiation Oncology for 34 years before assuming leadership of the hospital's cancer program in 1991. Each year, Subaru dealerships nationwide gather together warm blankets adorned with handwritten messages of encouragement from staff and customers. These blankets, more than just physical warmth, carry with them the emotional support and hope of a community, offering a comforting embrace during a challenging time. Here is a glimpse at some of the heartfelt messages from Suburban Subaru's staff and customers: • "Don't lose hope; you never know what tomorrow brings." • "There's always hope beyond what you see." • "This is anything but easy, but you are anything but weak. Lane Resnik, General Manager at Suburban Subaru, shared our dealership's commitment: "Our team believes in the power of compassion and support. Through Subaru Loves to Care, we aim to provide comfort and encouragement to cancer patients and their families. Our partnership with LLS allows us to make a meaningful difference in our community." The Subaru Loves to Care initiative is part of LLS's comprehensive efforts to support cancer patients through research, patient support, and advocacy. With over $1.5 billion invested in cancer research, LLS continues to drive advancements in treatment and improve the quality of life for individuals affected by blood cancers. "Having witnessed firsthand the impact of our donations last year, we are determined to continue supporting local cancer patients," Lane added. "We invite others to join us in building a compassionate and supportive community. "For more information on Subaru Loves to Care and other community initiatives by Suburban Subaru, visit Suburban Subaru's community initiatives page; please click here.
The Subaru Love Promise in Action: A North Carolina Dad's Story. - Mike E
For over three decades, Mike Ciprari has regarded the team at Suburban Subaru as more than just a dealership; they're family. This bond was truly put to the test when Mike's son received a diagnosis of a severe autoimmune condition. Living in North Carolina, the Ciprari family now faced the daunting reality of frequent trips to a specialist in New Hampshire for their son's critical infusion treatments. Picture this: a sick child, far from his primary doctors, and the added hassle of arranging rental cars for each trip. Unfortunately, this was the exhausting reality that Mike and his family had to navigate. Flying into Boston to visit relatives and then scrambling to rent a car for the onward journey to New Hampshire made an already overwhelming situation even more stressful! During this challenging time, the Suburban Subaru team didn't hesitate to step in, exemplifying the Subaru Love Promise commitment. Upon learning of Mike's predicament, Peter Krause and his team immediately offered the Ciprari family a 2024 Subaru Ascent. This gesture ensured they could prioritize their son's health without the added stress of coordinating car rentals. The support the Suburban Subaru team extended was more than just a gesture; it was a lifeline for Mike and his family. It's a testament to the "kind of people you'll find at Suburban Subaru," Mike said – a team that goes "above and beyond," treating their customers like extended family. In their time of need, the Ciprari family found not just a car dealership but a beacon of support. The relief and gratitude they felt were immeasurable. That's the Subaru Love Promise in action, a promise you can count on at Suburban Subaru.
