Suburban Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
What is the Subaru Love Promise Community Commitment?
At Suburban Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Suburban Subaru dedicated locally to the Love Promise?
Suburban Subaru's Love Promise begins with how we treat our employees, our customers and extends in to our community. We are privileged to offer wonderful products at an exceptional value. The strength of our business is based on our employees and the services we offer our customers and our community. The strength of our community depends on all of us, contributing to our ability. We are proud to serve.
Fidelco Guide Dog Foundation
Friends of Hockanum River
United States Military Academy, Porter and Chester Institute, Howell Cheney Tech High School, Lincoln Technical Institute, Vernon Center Middle School
Unico Foundation - Manchester, Manchester & Vernon Lions Club, Vernon Town Fireworks, Vernon Memorial Day Parade, Vernon Toys for Tikes
Windham Hospital, Harrington Healthcare, The Helen & Harry Gray Cancer Center, Saint Francis Hospital Cancer Center
Love Promise Stories from Suburban Subaru
Subaru and Suburban Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Delivering Comfort Through Community Partnership - Sasha D
Delivering Comfort Through Community Partnership Suburban Subaru partnered with Blood Cancer United through the Subaru Loves to Care® initiative to help bring warmth, comfort, and hope to patients receiving care at Hartford Hospital's Helen & Harry Gray Cancer Center. Representatives from Suburban Subaru, Blood Cancer United, and the cancer center came together to deliver cozy blankets that will soon provide comfort to patients throughout their treatment journey. While a blanket may seem like a simple gift, it often becomes a source of warmth and reassurance during long infusion appointments, helping make a difficult day just a little more comfortable. The Subaru Loves to Care initiative is a wonderful reminder of what can happen when local businesses, healthcare providers, and nonprofit organizations come together with a shared goal of supporting those facing cancer. Blood Cancer United is incredibly grateful to Suburban Subaru and the dedicated team at Hartford Hospital's Helen & Harry Gray Cancer Center for helping make a meaningful difference for patients in our community. Together, we are delivering more than blankets—we are delivering comfort, compassion, and hope.
Super service - Richard L
My hats off the Suburban Subaru in Vernon, Ct. for their dedication to the customer. Kevin and Ben and their team displayed their talents once again on my Honda Ridgeline recently. I bought this truck there and discovered items that needed attention. No questions were asked and the repairs were completed in a very expeditious manner. Rides to and from my home were provided while repairs were performed. Always a smile and questions were answered in a friendly manner. I own several vehicles and will be bringing them to this dealership from this point on. Thank you for a job well done.
A Green Gift for Vernon: Parks Department Thanks Suburban Subaru - Michael E
The Town of Vernon Parks and Recreation Department extends its heartfelt gratitude to Suburban Subaru for their incredible generosity and ongoing commitment to our community. As part of their recent partnership with the Arbor Day Foundation, the local dealership reached out to donate a beautiful collection of surplus trees to our department. Making the gesture even more impactful, the team at Suburban Subaru went above and beyond by personally delivering the trees directly to our maintenance site. These trees are currently being planted across various public parks and green spaces throughout Vernon, ensuring our town remains a vibrant, beautiful, and healthy place for families to gather and enjoy for generations to come. Over the years, Suburban Subaru has been an outstanding, reliable partner to the Parks and Recreation Department. We are incredibly grateful for their enduring support and for everything they do to lift up our community. They have consistently proven to be far more than just a local business; they are a true community anchor that actively steps up to support Vernon's environment and residents. We are deeply thankful for their thoughtful gesture, their hands-on delivery, and their long-standing partnership, which helps keep our local parks thriving and beautiful.
Cast, Catch, and Big Smiles at the Derby! - Michael E
A little chilly rain couldn't slow us down as our family arrived for the 3rd Annual Fujitani-Julian Fishing Derby. Suburban Subaru made everything so perfectly organized that all we had to do was show up, bundle up, and head straight to the Hockanum River to start fishing. Casting a line and waiting for a bite takes some patience, and trying to reel in a trout isn't always easy! But tackling that challenge was exactly what made it such a fun adventure. It was a great day of getting outside into nature, unplugging, and watching a whole community of kids try something completely new. We want to give a massive thank you to Suburban Subaru for bringing it all to life. By keeping the event completely free and making it so easy for families to just show up and have fun, they showed once again just how much they love to give back. Thank you, Suburban Subaru, for helping us make some wonderful outdoor memories!
At Suburban Subaru, "Community" Isn't Just a Buzzword - Michael E
At Suburban Subaru, we see ourselves as part of the community, so we're always ready to help our neighbors when they need us. Not long ago, we had a chance to prove this on Interstate 84. A customer who had just started driving her new Subaru Ascent ran into trouble. On her way to UCONN, she got a flat tire and had to pull over on the highway. She was distraught and couldn't find the key to her lug-nut locks, so she called us for help. We knew her trip was important and that being stuck on a busy highway was dangerous. Instead of just giving advice over the phone, we decided to help in person. We quickly sent a support vehicle to her location. When our team arrived on I-84, they checked the situation and got to work right away. In just a few minutes, they changed the tire, made sure the car was safe, and she was back on the road. Thanks to our fast response, what could have ruined her day turned into just a small delay. She made it to UCONN safely and on time.
Gemini saidRacing Toward a Brighter Future: A "Subaru Loves to Help" Success Story - Michael E
At Suburban Subaru, we care about our community in more ways than just selling cars. Through the Subaru Love Promise, we look for ways to support the next generation of leaders, creators, and competitors. Recently, we had the chance to swap the open road for a wooden track at the annual Cub Scout Pinewood Derby. The Tradition of the Track The Pinewood Derby is a tradition many of us remember from our own childhoods. In this event, Cub Scouts get a simple block of wood and are challenged to turn it into a fast racing car. Building these cars takes patience and attention to detail. Scouts choose their designs, watch volunteers cut the shapes, and put care into every curve and coat of paint. There is even some "garage science" involved, as scouts weigh their cars and add or remove material to reach the 5-ounce limit. This year, Suburban Subaru was proud to sponsor a car in the race. We watched the Scouts make their final adjustments the night before, checking that the wheels were straight and the weight was just right for race day. When the green light flashed, the room was full of excitement. Cars from different dens raced against each other, and the Suburban Subaru-sponsored car showed great balance on the track. After several close races, our car didn't just compete, it won the whole event! More Than Just a Race We are happy to have a trophy to show, but the best part was seeing everyone come together. Whether a scout won with the fastest car or took home the "Slowest Car" award, the day was really about skill, good sportsmanship, and family. Supporting local youth groups like the Cub Scouts is very important to us. We believe that whether you drive a Crosstrek or a small wooden racer, the best part of the journey is sharing it with your community. Congratulations to all the Scouts on a great race day! We look forward to seeing what you create next year The Tradition of the Track The Pinewood Derby is a time-honored tradition that many of us remember fondly from our own childhoods. It's an event where Cub Scouts are handed a simple, solid block of wood and challenged to turn it into a high-performance racing machine. Building these cars is a masterclass in patience and precision. From choosing the perfect template to watching volunteers carefully cut shapes with jigsaws, the Scouts put their hearts into every curve and coat of paint. There is even a bit of "garage science" involved—scouts must carefully weigh their cars, adding lead or drilling holes to hit that competitive 5-ounce limit just right. A Winning Partnership This year, Suburban Subaru was honored to sponsor a car in the race. We watched as the Scouts made their final adjustments the night before, ensuring the wheels were aligned and the weight was perfect for race day. When the green light flashed, the energy in the room was electric. Cars from different dens faced off in heat after heat, but the Suburban Subaru-sponsored car showed some serious "Subaru symmetry" on the track. After a series of nail-biting finishes, our car didn't just compete—it took home the overall win! More Than Just a Race While we are thrilled to have a trophy to display, the real win was seeing the community come together. Whether a scout walked away with the fastest car or the "Slowest Car" award (a fan-favorite tradition!), the day was about craftsmanship, sportsmanship, and family. Supporting local youth organizations like the Cub Scouts is a core part of who we are. We believe that whether you're driving a Crosstrek or a five-ounce wooden racer, the most important part of the journey is the community you have riding along with you. Congratulations to all the Scouts on a spectacular race day! We can't wait to see what you build next year.
Subaru Loves Learning: A Heartfelt Thank You from an Adopted Classroom - Robert J
Dear Suburban Subaru Team, I wanted to take a moment to sincerely thank you for adopting my classroom through the Subaru Loves Learning initiative. Your generous support means more than words can fully express, and I am incredibly grateful for your investment in our students and in the future of education. While I may not have appeared overly expressive when we met, please know that I am deeply appreciative of your kindness and generosity. Sometimes the impact of such a gesture takes a little time to sink in, but I want to assure you that your support will have a lasting and meaningful effect on both my teaching and my students' learning experiences. Thanks to your contribution, we'll be able to provide better resources, enhance student engagement, and create a more dynamic and inspiring classroom environment. Your commitment to our community and to education truly makes a difference. From the bottom of my heart, thank you again for choosing to support our classroom. It means so much to know that businesses like Suburban Subaru are willing to invest in the next generation.
Suburban Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Vernon, this is a harsh reality. Helping others strengthens communities, which is why Suburban Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Suburban Subaru have helped nearly 900,000 children and adults in urgent need. On 01/22/2025, Suburban Subaru donated 120 coats to Central City Boxing and Barbell. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Suburban Subaru of Vernon Delivers Warmth and Compassion Through Subaru Loves to Care - Paige C
As part of the national Subaru Loves to Care initiative in partnership with the Leukemia & Lymphoma Society (LLS), Suburban Subaru proudly donated 80 blankets to local cancer patients, offering comfort and support during their treatment journey. Each blanket delivered was a symbol of hope—a simple but powerful gesture to remind patients they are not alone. The caring team at Suburban Subaru personally took part in the delivery. This effort reflects Suburban Subaru’s commitment to making a difference beyond the showroom. Through Subaru Loves to Care, they continue to spread kindness and bring light to those facing some of life’s toughest challenges. Suburban Subaru is proud to be part of a mission that delivers not only warmth, but also the strength of a caring community.
A Nurse's Thank You: Suburban Subaru's 2025 Promise of Warmth - Jenny J
Working at the hospital, especially in oncology, you see a lot. You see strength, resilience, and hope, even in the most challenging moments. And sometimes, you see how something as simple as a warm blanket can make an immeasurable difference. That's why I want to express my gratitude to Suburban Subaru for their ongoing dedication to our patients at Hartford Hospital. It might surprise you, but hospitals can be surprisingly cold. For patients undergoing treatments like chemotherapy, who are already battling so much, that chill can be particularly uncomfortable. It's a small detail, but it's one that often goes unnoticed by those outside these walls. Recently, the team from Suburban Subaru, Pete, Lane, Britlyn, and Joey, revisited us as part of their Subaru Loves to Care initiative, delivering a new batch of cozy blankets and thoughtful, handwritten messages. I can tell you firsthand what this means to our patients. It's more than just a blanket; it's a tangible expression of care and warmth during a time when they truly need it. It brings a sense of comfort and a reminder that people in the community are thinking of them. Suburban Subaru's partnership with the Leukemia & Lymphoma Society (LLS) is a powerful example of how businesses can make a real difference in people's lives. We've seen the impact of these donations year after year, and it's clear that their commitment goes beyond a one-time gesture. They understand the profound importance of compassion and support for those facing cancer. From all of us here at the hospital, and especially from our patients, thank you, Suburban Subaru. Thank you for making our hospital a little bit warmer and for bringing so much comfort and hope to those who need it most. Your kindness truly helps us make a difference, one warm heart at a time.
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