The 2022 Subaru Love Promise Community Commitment Award

The 2022 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

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What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Suburban Subaru dedicated locally to the Love Promise?

Suburban Subaru's Love Promise begins with how we treat our employees, our customers and extends in to our community. We are privileged to offer wonderful products at an exceptional value. The strength of our business is based on our employees and the services we offer our customers and our community. The strength of our community depends on all of us, contributing to our ability. We are proud to serve.

Fidelco Guide Dog Foundation

Friends of Hockanum River

United States Military Academy, Porter and Chester Institute, Howell Cheney Tech High School, Lincoln Technical Institute

Unico Foundation - Manchester, Manchester & Vernon Lions Club, Vernon Town Fireworks, Vernon Memorial Day Parade, Vernon Toys for Tikes

Windham Hospital, Harrington Healthcare

Did Suburban Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Suburban Subaru

Subaru and Suburban Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Outstanding customer service at Suburban Subaru in Vernon, CT - Angela J

I have been a Subaru owner for many years, each time going back to Suburban Subaru because of the incredible customer service and specifically Lane Resnik and his sales staff. From the moment you walk in the door you are greeted by an enthusiastic, polite and helpful staff. You are relaxed and always made to feel positive about finding a reliable vehicle in your price range. There is constant communication with your salesman and your questions are always answered even when the salesman has the day off. Pete Krause and Lane Resnik are professional yet approachable and all issues are addressed, big or small. I just referred a friend of mine to Suburban Subaru and she worked with John Tyler, a salesman I have worked with in the past, and she called me immediately to tell me how much she loved the experience and how he took such good care her and her husband in finding the right car. In this day and age of internet dependence and lack of employees, Suburban Subaru stands out like no other. You certainly feel confident in your choice and are treated with the utmost respect by a knowledgeable sales staff.

Outstanding customer service at Suburban Subaru in Vernon, CT

Earth Day Every Day - Cheryl R

Subaru loves the earth, and Vernon Grange does too. The Grange, the oldest agricultural organization in the United States, and Suburban Subaru are both committed to stewardship of the earth. As a Vernon Grange member and Subaru Ambassador, I asked Suburban Subaru to partner with Vernon Grange in Earth Day efforts during the month of April to clean up our community. Suburban’s Britlyn Stavola, Business Development Manager and Lane Resnik, General Manager got on it right away; forming cleanup crews. Suburban Subaru's crew hauled over 100 pounds of trash and recyclables from the Hockanum River area. Vernon Grange members did cleanup in many local areas, even saving hundreds of bricks from the landfill. While these efforts were concentrated in April, both groups continue to strive year-round to make every day Earth Day. I am proud to volunteer with both of these caring responsive groups!

Earth Day Every Day

Saving a Life with Subaru - Jane B

We set out for the Mayo Clinic on a brutally cold Connecticut morning in January 2022. We were full of hope. Joyful and overwhelmed. Excited and afraid. There were hugs and tears. We were sure the Mayo Clinic, the #1 Hospital in the Nation, had the answers and if we dared to dream…perhaps, a miracle. My friend, Kari is a mom, a wife, a children’s librarian, my former colleague and a critically ill patient. Her medical condition was so fragile we could not fly. She had undergone a semi-emergent awake tracheotomy to survive the trip to Rochester, MN. As we prepared for this trip Kari’s health deteriorated again. More meds were added to the routine. Weeks earlier I called Peter Krause of Suburban Subaru, “my dealership” and asked if he had a big car I could use to move a tiny woman and a ton of medical equipment 1265 miles in search of a miracle in the middle of the winter. He did not hesitate to respond that “yes, he’d take care of us”. And just like that, the caring professionals of Suburban Subaru embraced us. Share the Love was activated! We had a ride! Our coach, a silver Subaru Ascent, provided warm, comfy, cozy seats with plenty of room in the back for a small village of supplies, equipment, wheel chair, food, cooler, coats, hats, scarves, mittens, boots, ice scraper, etc. This quote from Katniss Everdeen, from the Mockingjay, “May the odds be ever in your favor” kept me focused on both the long ride and Kari's health. John, Paul, George and Ringo kept us entertained! Kari saw a specialist and had blood drawn each day at the Mayo Clinic. A remarkable team of dedicated doctors explored, poked, prodded, tested, performed procedures, talked, and listened. After five days, undeterred by a lack of diagnosis we prepared for the trip home to CT. We left The Mayo Clinic awaiting more test results. With new attachments for Kari's trache, the drive home was less stressful. Day two on the road Kari received diagnosis #1. The next day we had diagnosis #2. This was progress, not quite definitive, but the odds were in our favor. Two steps closer. Today Kari remains in the diagnostic stage. She has more doctors, more tests and a second trip to the Mayo Clinic in the spring. This is good news. We celebrate with Suburban Subaru that Kari’s medical condition is currently stable and she will have the needed surgery at the Mayo Clinic. Yes, the miracle appeared, a surgeon willing to operate. Amen. May the odds be ever in Kari’s favor. May the Suburban Subaru crew feel our love for their service, above and beyond . We are all in this together. We’re saving the life of a librarian who has served the children and supported the literacy needs of families in CT This trip was made possible by a very large Silver Subaru Ascent. We will remain ever so grateful to Suburban Subaru, “my dealership” for their kindness and support Thank you for your dedication to my transportation needs Sincerely, ~ Jane.

Saving a Life with Subaru

I Could Not Ask for a Better Match - Emily C

16 year old Sammie and his siblings came to join Monkey’s Pack after their mom passed away unexpectedly. Sadly, they had to fend for themselves for a short time. As you can imagine it took a bit of time for them to settle into a new place without their mom. They spent a good amount of time under a dresser, but came out for food and slowly spent more time out than under, until they felt safe all the time. It’s amazing what patience, love and lots of treats can do! Sammie shared the room with his 3 year old siblings, but being an older gentleman he didn’t always love it. When the two siblings were adopted together, Sammie enjoyed being a king in his foster home, just as he deserved. However, he deserved even more. Finding the right home for Sammie was very important and we knew it might take a little time. Despite his age (80 in people years!) Sammie was in good health. Still we knew it would take a special person to welcome a senior cat into their home, and into their heart. Then Annabel came along looking for companionship and wanting an older cat in need of full time attention. We really hoped it would be a match! After being approved we had a FaceTime call and we knew Annabel was as special as we’d hoped. She loved him already and was excited to meet him (even butterflies in anticipation!). Now to make sure Sammie agreed! As soon as Annabel came in the room Sammie made his way over to greet her, he sniffed and head butted her for a pet. Success! Sammie got to go home right away. Within 5 hours in his new home he was happily napping in his new mom’s lap. It wasn’t without a few bumps, or more like meows keeping her up at night, but after a couple days he was relaxed and doing amazing. We checked back in on them after a few weeks and got the best report! “We are doing great” “I could not ask for a better match.” “He is the love bug I needed.” Our hearts are full knowing that Sammie and his mom got what they needed and deserved: each other. Monkey’s Pack is so grateful for the partnership with Suburban Subaru and Subaru Loves Pets! They featured Sammie, and a few of our other “underdogs” to bring them into the spotlight. It’s fair to say we all agree that every pet deserves a loving home where they are taken care of and feel safe. Sometimes it takes a community to shine their light on those in the shadows.

Monkey’s Pack Animal Rescue
I Could Not Ask for a Better Match

Suburban Subaru and Fidelco - Model Partnership - Mark M

We are now almost 2 years into the Pandemic and what a whirlwind of constant change during this time. But one thing has remained consistent and that's the powerful partnership between Suburban Subaru and Fidelco Guide Dogs. On December 22, 2020, Suburban Subaru’s President, Peter Krause, and General Manager, Lane Resnik had the honor of delivering two NEW Subaru’s to Vice President and Director of Guide Dog Training/ Client Services of Fidelco, Tamer Mourad! Dogs in training; “Reagan,” “Junip” and “Levi” were alongside to check out the new 2021 Subaru Ascent and 2021 Subaru Outback! These two new Subaru’s make a total of six vehicles that have been donated from Suburban Subaru to Fidelco. In addition, through the advocacy of Suburban Subaru, Fidelco was one of two nonprofit organizations in CT to be selected for the 2021 Subaru of New England Loves Pets initiative helping secure a total of $5,000 towards our mission through the #SNELovesPets activity on social media platforms. That donation will make a significant impact for our organization, and ultimately the clients we serve. And now, once again, we are Suburban's Hometown Charity for the 2021/2022 Subaru Share the Love sales event. We are honored to be chosen again and hope for a successful event this year. Support from Suburban through philanthropy and in-kind donations to our fleet enable us to continue to place our German Shepherd Guide Dogs with people who are blind all across the United States. We are also pleased we can resume placements in Canada as well giving us a truly North American reach once again. When asked about a model corporate partnership with a nonprofit organization, one has to look no further than the Suburban/Fidelco partnership. As we like to say often, "Together, Unstoppable." Here's to what the future holds for this incredible partnership. "Forward!"

Fidelco Guide Dogs
Suburban Subaru and Fidelco - Model Partnership

Love, love, love Suburban Subaru - Rabbi Marshal and Laurie P

How much do we love Suburban Subaru? Let us count the ways. We loves Suburban Subaru so much that our much-loved Salesman, John Tyler, our much-loved Sales Manager, Lane Reznik, as well as the much-loved Owner, Mr. Kraus, are considered part of our family. We have been their customers since 1995, and have leased cars around every two years though them. Their concerns for us being satisfied and happy each time are amazing. We'd never dream of going anywhere else! Without a doubt, Suburban Subaru is the best Subaru dealer anywhere! We are thankful for their care, from leasing a new car, to their awesome Service Team. In other words, We Love Suburban Subaru and look forward to getting our cars from them for many years to come!

Love, love, love Suburban Subaru

Hockanum River Trail Cleanup with Suburban Subaru - Clifford F

On a recent Saturday morning my family and I had the chance to team with Suburban Subaru in cleaning up the park area and Riverbank around the Hockanum River. Primed with coffee, donuts, and goodies (thanks to Suburban!) we were an eager enthusiastic group of "garbage picker uppers". Suburban provided us with trash picking up wands, gloves and garbage bags. From what I could see everyone wanted to cleanup the river trail in one morning bringing back tires, cans, bottles, paper, plastic bags, scraps and the like to dispose of. One participant I spoke with even mentioned an "old car" they found embedded in the river bank and wished we could "get it out of there". Although we couldn't retrieve all the garbage and stuff humanity had littered the area with...a dent was made to the better and we left the area much cleaner than we started. It was a wonderful trek down the trails with our garbage bags and we were stopped several times on the trail and thanked by residents from the area for what we were doing. Since we live in the area, I found it amazing there is really a lot we need to do to cleanup or own local waterways. The State representative for keeping the sound clean put it best, all the streams and rivers eventually flow to the ocean. Our local cleanup helped keep the sound clean which is good thing. In summary...its the kind of thing which "just made you feel good" and I was so happy we could participate and be part of this cleanup event sponsored by Suburban Subaru. "Feel the Love!"

Hockanum River Trail Cleanup with Suburban Subaru

Suburban Subaru and Fidelco Share the Vision - Mark M

What an interesting year 2020 has been. Even during the COVID-19 crisis, the Fidelco Guide Dog Foundation has continued its life-changing mission to provide guide dogs to the visually impaired. On December 22, 2020, Suburban Subaru’s President, Peter Krause, and General Manager, Lane Resnik had the honor of delivering two NEW Subaru’s to Vice President and Director of Guide Dog Training/ Client Services of Fidelco,Tamer Mourad! Dogs in training; “Reagan,” “Junip” and “Levi” were alongside to check out the new 2021 Subaru Ascent and 2021 Subaru Outback! These two new Subaru’s make a total of six vehicles that have been donated from Suburban Subaru to Fidelco. Operations continue without interruption at Fidelco. Since September, Fidelco has placed over a dozen guide dogs as the staff navigates travel restrictions caused by the pandemic. This means evaluations are made daily about where dogs and trainers can go and how they can work to complete placements and stay safe and healthy. The dogs are at peak performance while waiting for a safe window of time to be placed and it’s a joy for all to see them move into their new life partnerships. An even bigger plus, is that the dogs are raring to go-you can almost see them thinking “enough training, let’s go to work!” Fidelco Guide Dog Foundation, Inc. is dedicated to limitless potential — to ensuring men and women who are blind enjoy increased independence to improve their lives and the world around them. Their clients raise families, serve America in the military, and sacrifice on the battlefield. They advocate for those who are visually impaired, win gold medals as world-class athletes, educate, and more. It takes 2 years,15,000 hours, and $65,000 to create each life-changing guide dog partnership. All Fidelco guide dogs are provided to clients at no cost thanks to generous support from individuals, foundations, corporations, and other organizations. Suburban Subaru is proud to continue to help Share the Love - Share the Vision.

Fidelco Guide Dogs
Suburban Subaru and Fidelco Share the Vision

Acts of LOVE - Britlyn S

As we celebrate our 34th year here at Suburban Subaru in Vernon, CT as a single point Subaru dealer, we endeavor to Promise Love to all segments of our community. Through the Share the Love Campaign, Subaru of America and Suburban Subaru have donated over $300,000 to the Fidelco Guide Dog Foundation. Fidelco is a non-profit agency located in Bloomfield, Connecticut that provides guide dogs free of charge to blind clients. They raise and train the dogs and give the guide dogs to blind people throughout the United States, thus giving them vision, confidence, independence, and a life. Due to the need of veterans, Fidelco is very focused on helping those that have served. The dogs are transported in four-wrapped Subaru Outback’s donated by us here at Suburban Subaru. Even through all the adversity, they recently placed two guide dogs, and 17 pups were born! Another agency that does an outstanding work helping underprivileged kids, is the Central City Boxing and Barbell Club in Springfield, Massachusetts. The club provides kids with a fighting chance by teaching inner city kids the values of life and how to box. The club is housed in an old warehouse in the inner city that has been transformed into a gym. The area was formerly an area of heavy crime and drugs, however with the addition of the boxing club, the area is free of drugs and crime, and the neighborhood park is utilized for recreational activities instead of distributing drugs. It is a wonderful program. The coaches pick the kids up after school and bring them to the gym, where they first finish their homework. Once their homework is completed, they workout and box. After boxing the kids are fed a meal and taken back to their homes. If no one is home, the boxers spend the night with the coaches. Jackets are emblazoned with awards for boxing victories and achievement in academics. The Central City Boxing and Barbell Club provides inner city kids with a fighting chance. Suburban Subaru began a quarterly blood drive partnering with the American Red Cross. It became very apparent in the beginning of the virus that blood would continue to be in high demand. We were honored to have a remote building across the street that was not being utilized that we could hold three large blood drives and keep our community safe. From the start of the pandemic in March 2020 to now, we had the opportunity to help collect 121 units of blood, making our total drive success to over 225 units of blood! Suburban donates two vehicles to the United States Military Athletic Department to help with recruiting and facilitating visits to the Academy. A hole in one car is always provided to the Army Football Club for their annual golf outing and the proceeds of the tournament help enhance the football program at West Point. BEAT NAVY. Owning a park like setting across the street from our dealership allows us to donate the land to a variety of town events such as the Town of Vernon for their annual Summer Days Carnival, the Tri-Town Cruisers for their weekly hot rod club car show and more! Profits help local charities and Fidelco. To help young men and women, Suburban Subaru donates to the Boy Scouts. The town fireworks must go on, and Suburban helps the town with the fireworks display. Veterans ride in Suburban Subaru vehicle during the Memorial Day Parade. With the holidays approaching so are the opportunities too for Suburban to continue the traditions of giving. Providing turkeys to our staff and for soup kitchens during Thanksgiving and sponsoring Toys for Tikes helps bring helps bring warmth to individuals homes and hearts. A race car? Yup, the dealership has sponsored several stock cars at Thompson Speedway in CT, but recently has developed a relationship with former National Champion in the USAC Amsoil Sprint Cars series, Robert Ballou! We sponsor Robert’s number 12 sprint car! Robert is a member of the Subaru family as he is a contractor at the Subaru Assembly plant in West Lafayette, Indiana. While some of these activities have been curtailed during the pandemic, when we get back to playing sports and having car shows, Suburban Subaru will be there to continue to help. The Love Promise at Suburban Subaru is all encompassing. Focusing on the idea that the sum is made up from each of its parts, allows us to focus on so many different and critical aspects of our community. We pride ourselves on making a difference and providing assistance to a diverse community. Suburban is a pillar in the community, attempting to help all those that need some Love.

Suburban Subaru
Acts of LOVE

Giving Kids a Fighting Chance - Britlyn S

Around the corner from the glitz and lights of the new MGM Grand Casino in downtown Springfield, Mass is the gritty remains of a decaying downtown. There are drugs, crime, and gangs. It is a tough city of run-down apartments and old mansions reminiscent of the glory days when manufacturing created a vibrant city. Times are tough for the youth of Springfield; however, there is a glowing light and amidst the gangs and crime, for its 67 members and over 30 on the waiting list, it is the Central City Boxing and Barbell Club. The club, located in an old brick building, with neighboring houses boarded up, and across from a park that was formerly a drug haven, is the result of the hard work of its founder, Dean Fay. Dean is a police officer in the public schools of Springfield, and an Army veteran with two overseas tours. He sold his house, motorcycle, and boat to help finance the club. Other benefactors including Suburban Subaru keep the club solvent. The club gives “kids a fighting chance.” This club is not just your ordinary boxing club; however, it does teach the kids of Springfield to box, defend themselves and stay out of gangs. The club teaches them life skills that give them a chance to achieve. The daily routine is as follows: Dean and the other volunteer coaches pick the youth boxers up after school and take them to the “gym” The gym now has a study area, where for the first hour, homework for school is completed. After all the homework is completed, the youngsters box, hit the heavy bag and the speed bag. They do exercises and jump rope just like they would train in any boxing gym. The gym has two professional rings, and the other necessary equipment to train. Mrs. Fay then fires up the crock pots and prepares a meal for all the club members, and they all eat supper together. Once everything is cleaned up, the boxers are delivered to their home. Most of the boys are fatherless, and if no one is home, the coaches will take the boxers to their house to insure they get a good night’s sleep. The Central City Boxers are well trained and conditioned and exhibit good boxing skills. Some of the members recently participated in the Western New England Golden Glove Championship in Hartford, Connecticut. The boxers get a stripe on their jackets for a boxing win, but they get stars for achieving a C, B, or A in school. The club boasts an IBF champion, and another boxer who is 6-0 as a professional. Great accolades, but more important are the skills the boxers develop void from crime, drugs and gangs. The young boxers become leaders in the community. They have pride and are looked up to. The program has grown in leaps and bounds, and another gym is currently being looked at in order to handle the young men who are on the waiting list. While most of us at Suburban Subaru are too old and rusty to get in the ring with the Central City Boxing and Barbell Club kids, we, together with some other Springfield people and Jim Martin of the Law Firm of Robinson-Donovan, are fully supportive of the Central City Boxing and Barbell’s mission to give kids a “fighting chance” and an opportunity for a life with opportunity, without drugs, crime, or gangs.

Giving Kids a Fighting Chance