The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Suburban Subaru dedicated locally to the Love Promise?

Suburban Subaru's Love Promise begins with how we treat our employees, our customers and extends in to our community. We are privileged to offer wonderful products at an exceptional value. The strength of our business is based on our employees and the services we offer our customers and our community. The strength of our community depends on all of us, contributing to our ability. We are proud to serve.

Fidelco Guide Dog Foundation
Friends of Hockanum River
United States Military Academy, Porter and Chester Institute, Howell Cheney Tech High School, Lincoln Technical Institute
Unico Foundation - Manchester, Manchester & Vernon Lions Club, Vernon Town Fireworks, Vernon Memorial Day Parade, Vernon Toys for Tikes
Windham Hospital, Harrington Healthcare
 Subaru Love Promise Heart

Love Promise Stories from Suburban Subaru

Subaru and Suburban Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Giving Kids a Fighting Chance  –  Britlyn S

Around the corner from the glitz and lights of the new MGM Grand Casino in downtown Springfield, Mass is the gritty remains of a decaying downtown. There are drugs, crime, and gangs. It is a tough city of run-down apartments and old mansions reminiscent of the glory days when manufacturing created a vibrant city. Times are tough for the youth of Springfield; however, there is a glowing light and amidst the gangs and crime, for its 67 members and over 30 on the waiting list, it is the Central City Boxing and Barbell Club. The club, located in an old brick building, with neighboring houses boarded up, and across from a park that was formerly a drug haven, is the result of the hard work of its founder, Dean Fay. Dean is a police officer in the public schools of Springfield, and an Army veteran with two overseas tours. He sold his house, motorcycle, and boat to help finance the club. Other benefactors including Suburban Subaru keep the club solvent. The club gives “kids a fighting chance.” This club is not just your ordinary boxing club; however, it does teach the kids of Springfield to box, defend themselves and stay out of gangs. The club teaches them life skills that give them a chance to achieve. The daily routine is as follows: Dean and the other volunteer coaches pick the youth boxers up after school and take them to the “gym” The gym now has a study area, where for the first hour, homework for school is completed. After all the homework is completed, the youngsters box, hit the heavy bag and the speed bag. They do exercises and jump rope just like they would train in any boxing gym. The gym has two professional rings, and the other necessary equipment to train. Mrs. Fay then fires up the crock pots and prepares a meal for all the club members, and they all eat supper together. Once everything is cleaned up, the boxers are delivered to their home. Most of the boys are fatherless, and if no one is home, the coaches will take the boxers to their house to insure they get a good night’s sleep. The Central City Boxers are well trained and conditioned and exhibit good boxing skills. Some of the members recently participated in the Western New England Golden Glove Championship in Hartford, Connecticut. The boxers get a stripe on their jackets for a boxing win, but they get stars for achieving a C, B, or A in school. The club boasts an IBF champion, and another boxer who is 6-0 as a professional. Great accolades, but more important are the skills the boxers develop void from crime, drugs and gangs. The young boxers become leaders in the community. They have pride and are looked up to. The program has grown in leaps and bounds, and another gym is currently being looked at in order to handle the young men who are on the waiting list. While most of us at Suburban Subaru are too old and rusty to get in the ring with the Central City Boxing and Barbell Club kids, we, together with some other Springfield people and Jim Martin of the Law Firm of Robinson-Donovan, are fully supportive of the Central City Boxing and Barbell’s mission to give kids a “fighting chance” and an opportunity for a life with opportunity, without drugs, crime, or gangs.

Suburban Subaru Loves to Care!  –  Britlyn S

Over the last 11 years, Subaru’s Share the Love has brought a hugely successful end of year sales event to a new level. The idea of giving back to those in need, in a time of need is not new to the auto industry, however, Subaru’s initiative has really brought philanthropic thinking to the manufacturer’s level, not just the dealer level. So much so, that love is now being felt by other manufacturers as well as other industries. Subaru’s Love Promise, morphed from the Share the Love Event, has engaged a wide variety of charities. While all charities have value, we should always remember the basic elements of life: food, shelter, safety and health. One of those organizations that has been a bedrock for communities around the globe and is always in need is the American Red Cross. Beginning in December of 2018, Suburban has hosted a quarterly blood drive. Blood is needed for cancer, trauma, sickle cell, burn and patients with chronic diseases. You may never know who will benefit from your donation, but rest assured they are out there and are appreciative. To date, we have collected 83 units and are currently short of our goal by 17 units. Our next drive will be held here at the dealership on December 17, 2019, and in order to meet our annual goal; we need 41 more units. We are both proud and honored to have partnered up with the American Red Cross, and are looking forward to many more successful drives.

Suburban Subaru loves our environment  –  Debora K

Suburban Subaru staff volunteered and were joined by customers, Subaru Ambassadors, and passers-by to Clean Up on International Coastal Cleanup Day! Our selected location was Center Springs Park in Manchester, Connecticut. Center Springs Park, only 15 minutes east of Hartford, surrounded by residences to the north and commercial to the south, is a little bit of heaven in the heart of Manchester. Complete with a Disc-Golf Course, a waterfall, looped walking and bike trails, and the ability to fish from a pier on a small lake, this little park has something for every nature lover to enjoy. Suburban Subaru's Coastal Cleanup Day crew bagged 67 pounds of trash in a watershed that leads to Long Island Sound, in just a few hours! The biggest offender being cigarette butts! While they don’t weigh the most, they were the hardest to capture and one team stopped counting after 150 of them!Suburban Subaru wishes to thank all those involved in helping keep our town clean. We look forward to next year! Suburban Loves our Environment!

2019 Subaru Outbacks for Fidelco's Guide Dogs  –  Doug F

On Wednesday, October 17th, Peter Krause, Owner of Suburban Subaru, General Manager and Partner, Lane Resnik, and Subaru of New England District Manager, Joe Altavilla presented the Fidelco Guide Dog Foundation with two new white Subaru Outback’s to assist with their transportation needs of their guide dogs. These two cars coupled with the previous two Outback’s make a total of 4 Subarus that have been donated to the nonprofit Fidelco Guide Dog Foundation by Suburban Subaru. The total contribution from Suburban is approximately $125,000 over the past couple of years, or almost $75 a car for the Subaru’s that Suburban will sell in 2018. Fidelco Guide Dogs is a nonprofit foundation that raises a select breed of German Shepard Dogs; trains them, and then places them at no cost to blind clients at no cost. Fidelco Guide Dogs is headquartered in Bloomfield, Connecticut where the dogs are bred and has offices in Wilton, CT as well. Founded by engineer and inventor, Charles Kaman, the organization has placed dogs throughout the entire United States. You may find Fidelco Guide dogs leading blind clients on a subway in New York, on a flight across the ocean, or in rural Montana. After the dogs are about 8 weeks old, they are placed with puppy raisers, who lead the dogs to maturity. At around 15 months, they return to the headquarters where they are trained for about 6 to 8 additional months. When they complete their training they are placed with a blind client, and there is about a two week training period. It costs approximately $45,000 to raise and train a Fidelco Guide Dog, and they are given free of charge to their clients. The names of the dogs is predicated on the alphabet. First litter, the names of the puppies begins with an A. Second a B. “Subie” short for Subaru is now in the final stages of training, and hopefully she will be with a client very soon. Due to the high incidents of blindness among our combat veterans, Fidelco has provided vision for those who lost their sight defending our country. One of the veterans, in thanking Fidelco for providing him with a dog, said with my Fidelco dog, I can now take my daughter to the bus stop. Just think of the magnitude of what the dog means, and to further illustrate what a dog means to a blind client. When you go home tonight, turn off your car, take out your keys, and close your eyes. Try to find the door to your home. Keep your eyes closed and try to unlock the door. Once you are in your home, try to find the refrigerator. With a Fidelco Guide Dog, you have increased independence and mobility. Fidelco Guide Dogs has been Suburban Subaru’s Share the Love charity of choice since we were allowed to select local charities, and Suburban is proud to be associated with Fidelco. Subaru of America and its Share the Love Campaign has donated over $250,000 to Fidelco Guide Dogs, thus, together with Suburban Subaru, almost 10 blind people now have increased independence and mobility. Fidelco Guide Dogs is a wonderful organization doing an extra ordinary task of providing elite German Shepherd Guide Dogs for those who are blind. Suburban is honored to be a partner in this great program.

Summer Days Carnival at Connecticut Golfland  –  Steve W

Each year the carnival comes to Vernon, Connecticut, and the charities reap the benefit of the work of Steve Wakefield and the volunteers of the Exchange Club. The Rockville Exchange Club, the Maple Grove Club, the Vernon Parks, and Recreation, and the Fidelco Guide Dog Foundation are the major recipients of the proceeds of the carnival. The Kid's Safe Program also participates in the program. The Carnival is housed on a grassy lot owned by Suburban Subaru, and Suburban donates the use of the land so the carnival has a home. The Summers Day Carnival is a great event that makes the community stronger and better and does much to support the kids in town. Over 10000 people attend the carnival which is on four nights in July. Townspeople buy wristbands to go on the rides, and due to the size of the lot, parking is free. In addition to the rides, there is plenty of food, including hot dogs, sausage and peppers, and a favorite, fried dough. It is a carnival for young and old, it unites everyone in the community, and this year, the Carnival celebrated its 10th successful year. Attendance grows each year, and it gets bigger and bigger every year. We are always thankful for the great weather. The Exchange Club in town does a wonderful job to support charities, and the through the use of the property for the Carnival, the Exchange Club donated $1500 to the Fidelco Guide Dog Foundation, Suburban Subaru's charity of choice.

Vernon Fire Department Toys for Tikes  –  Diane C

The Vernon Volunteer Firefighters have been delivering toys to the community’s less fortunate children since 1953. The program began within the Rockville Fire Department’s Prospect Street firehouse. Members would gather to clean and repair broken toys and distribute to a few of the areas children. Within the 64 years following, our program has expanded to supporting the Town of Vernon with 100% new toys and annual distributions to approximately 400 children. Our community members help us continue to make each year successful and Suburban Subaru continues to be one of our largest supporters. Suburban Subaru began collecting toys on our behalf in 2002. A bond was quickly formed with Peter Krause and Rick Manas to stuff cars with toys. Beginning in the fall, Suburban Subaru would provide a service discount to customers who brought in a new/unwrapped toy. The theory resulted in overwhelming results and has seamlessly continued for years. Today we are welcomed by a larger decorated box that is always overflowing with very generous donations (trucks, games, dolls and bicycles)! Without Suburban Subaru’s involvement we would be working with a much smaller base of toys for the local children.Suburban Subaru has set a precedent that is unmatched by any other business. Their customers are loyal and are always there to support our needs. I can’t imagine not having them as a partner with our program. As volunteer firefighters, we are called to respond to the most devastating situations that a person can experience. Fire and injury are elements that we cannot control, however, it is fulfilling to bring a bag of toys to a child at Christmas and know that we made their day a little brighter.I thank Subaru for pursuing the Love Promise campaign and giving me the opportunity to share our story of exemplary support that Suburban Subaru’s employees show us year after year. Sincerely, Diane Carpenter, Secretary & Toy Coordinator, Vernon Volunteer Fire Department

Suburban Subaru and Fidelco Guide Dog Foundation  –  Suburban S

Suburban Subaru’s partnership with Fidelco dates back over 10 years, when Suburban Subaru sponsored walkers for Fidelco’s annual fundraising Walk. Fidelco Guide Dog Foundation partners exceptional men and women who are blind with elite German Shepherd guide dogs, providing all clients with increased independence to improve their lives and the world around them. Pete Krause, President of Suburban Subaru, toured Fidelco in 2013 and had a first-hand look at the Fidelco process from pup to partner, including experiencing a blindfold walk with a guide dog in-training. Suburban Subaru has since become an exceptional partner with Fidelco. In 2014, Suburban nominated Fidelco as its hometown charity for Subaru’s “Share the Love” campaign, raising $13,916.53 that first year. In the last three years of the “Share the Love” campaigns, Suburban Subaru employees have helped raise $97,480.45 for the Fidelco Guide Dog Foundation. Each Fidelco German Shepherd guide dog takes two years, 15,000 hours, and $45,000 to breed, train, and place. Thanks solely to the compassionate generosity of its partners, like Pete Krause and Suburban Subaru, the dedicated work of its staff and volunteers, all Fidelco guide dogs are given to clients at no cost. The partnership with Suburban Subaru also extends beyond financial contributions. Last year, Pete Krause and Suburban Subaru generously donated two Outback wagons to Fidelco’s program.

Share the Love, Share the Vision  –  Fidelco Guide D

Suburban Subaru, Vernon, Connecticut, is proud to support Fidelco Dog Foundation. And its life-changing mission of partnering men and women who are blind with elite German Shepard guide dogs as our Share the Love Hometown Charity. Through the Share the Love program, Suburban Subaru has donated over $172,000.00 to Fidelco, insuring the guide dogs are given to the clients at no cost. Founded some 36 years ago by Charles and Robbie Kaman, Fidelco has placed over 1,500 dogs through out the United Stating, thus Sharing the Vision. Puppies are bred and raised at the Fidelco facility in Bloomfield, CT, placed with a puppy raiser for about a year, and then endure a rigorous training program before being matched with a client. It takes about two years and $45,000.00 to train and place a guide dog. In addition to the Share the Love campaign, Suburban Subaru, its service and sales department, is always open for the dogs to experience the atmosphere of a dealership, and to insure the safety of the staff and dogs. While transporting the dogs, Suburban Subaru donated two Subaru Outbacks to Fidelco. It is an honor for Suburban Subaru to be associated with Fidelco, and its mission to Share the Vision.

Suburban Supports Fidelco Guide Dog Foundation  –  Suburban S

Suburban Subaru is proud to support Fidelco Guide Dog Foundation as our Share the Love Hometown Charity. Suburban’s Share the Love contribution of $172,731 along with two Outback wagons help make it possible for elite German Shepard guide dogs to be given to blind clients at no cost.