The 2023 Subaru Love Promise Customer and Community Commitment Award
We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.
We're honored to receive the 2023 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Suburban Subaru dedicated locally to the Love Promise?
Suburban Subaru's Love Promise begins with how we treat our employees, our customers and extends in to our community. We are privileged to offer wonderful products at an exceptional value. The strength of our business is based on our employees and the services we offer our customers and our community. The strength of our community depends on all of us, contributing to our ability. We are proud to serve.
Fidelco Guide Dog Foundation
Friends of Hockanum River
United States Military Academy, Porter and Chester Institute, Howell Cheney Tech High School, Lincoln Technical Institute
Unico Foundation - Manchester, Manchester & Vernon Lions Club, Vernon Town Fireworks, Vernon Memorial Day Parade, Vernon Toys for Tikes
Windham Hospital, Harrington Healthcare
Love Promise Stories from Suburban Subaru
Subaru and Suburban Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Spice is home! - Emily C
Through our partnership with Suburban Subaru of Vernon, we hosted an adoption event on the first weekend in November, 11/5/22 to bring our successful month of October to a close. We brought 19 adoptable cats, kittens and dogs right into the Suburban Subaru dealership! Between the partnership all month and this event, Monkey’s Pack Rescue and Suburban Subaru helped 50 cats, kittens, puppies and dogs find their perfect, loving homes!! Thank you to Peter, Lane, Britlyn and the whole team from Suburban Subaru for your partnership and for bringing Monkey’s Pack and our adoptable pets into the light! One of our adoptions during the month of October was extra special to us. Spice came to Monkey’s Pack back in January of 2022. She was found by a loving rescuer outside, injured and in dire need of care. She was skin & bones, had an infection in her paws and her tail was broken & so infected it was considered dead. Spice was treated, vaccinated and her tail amputated. Then it was all about the healing, feeding and loving. After her crate rest Spice moved foster homes. She was queen of her own room where she got lots of attention, a view out the window and maybe a few too many treats. Spice stayed with us for longer than we expected considering how beautiful she was and how endearing her tail nub was! As a bit older of a cat (age 6), not wanting to share attention with another cat and her love bites to keep you near, we knew she needed just the right person. Well, after 9 months they appeared! Being as though they wanted one cat only and not a kitten, we were grateful for them and hopeful for Spice. We were prepared to show them options to find a fit, but we never had to. As soon as they saw pictures of Spice they were in love! The adoption day came, and it was such a bitter sweet day. The adopter was cautioned that Spice may hide for some time as she enjoyed her safe spaces and that sometimes she can be, well a bit spicy even when showing her love. Within an hour Spice was happily exploring her new home! We have already received multiple updates with pictures on how great Spice is doing. She is loved, she’s active & playful, and most importantly she is Home.
Incredible Service at Suburban Subaru in Vernon, CT - Angela J
I have been a Subaru owner for many years primarily because of their customer service and Lane Resnik of Suburban Subaru in Vernon, CT. From the minute you walk in the door you are greeted by enthusiastic, helpful and polite employees. You are relaxed, not pressured and always made to feel positive about finding a reliable vehicle in your price range. There is constant communication with your salesman and your questions are always answered immediately. Pete Krause and Lane Resnik are so professional, yet, approachable. I just referred my best friend to Suburban Subaru and she worked with my salesman, James Tyler. My friend called me immediately to tell me she was never treated so well by a salesman in a car dealership and she understood why I keep going back to Suburban. They make it all so easy and enjoyable! In this day and age of internet dependence and lack of help, Suburban Subaru stands out like no other. You certainly walk away with confidence that you were taken care of with the utmost respect and knowledge and you have a safe and reliable car!
Outstanding customer service at Suburban Subaru in Vernon, CT - Angela J
I have been a Subaru owner for many years, each time going back to Suburban Subaru because of the incredible customer service and specifically Lane Resnik and his sales staff. From the moment you walk in the door you are greeted by an enthusiastic, polite and helpful staff. You are relaxed and always made to feel positive about finding a reliable vehicle in your price range. There is constant communication with your salesman and your questions are always answered even when the salesman has the day off. Pete Krause and Lane Resnik are professional yet approachable and all issues are addressed, big or small. I just referred a friend of mine to Suburban Subaru and she worked with John Tyler, a salesman I have worked with in the past, and she called me immediately to tell me how much she loved the experience and how he took such good care her and her husband in finding the right car. In this day and age of internet dependence and lack of employees, Suburban Subaru stands out like no other. You certainly feel confident in your choice and are treated with the utmost respect by a knowledgeable sales staff.
Earth Day Every Day - Cheryl R
Subaru loves the earth, and Vernon Grange does too. The Grange, the oldest agricultural organization in the United States, and Suburban Subaru are both committed to stewardship of the earth. As a Vernon Grange member and Subaru Ambassador, I asked Suburban Subaru to partner with Vernon Grange in Earth Day efforts during the month of April to clean up our community. Suburban’s Britlyn Stavola, Business Development Manager and Lane Resnik, General Manager got on it right away; forming cleanup crews. Suburban Subaru's crew hauled over 100 pounds of trash and recyclables from the Hockanum River area. Vernon Grange members did cleanup in many local areas, even saving hundreds of bricks from the landfill. While these efforts were concentrated in April, both groups continue to strive year-round to make every day Earth Day. I am proud to volunteer with both of these caring responsive groups!
Saving a Life with Subaru - Jane B
We set out for the Mayo Clinic on a brutally cold Connecticut morning in January 2022. We were full of hope. Joyful and overwhelmed. Excited and afraid. There were hugs and tears. We were sure the Mayo Clinic, the #1 Hospital in the Nation, had the answers and if we dared to dream…perhaps, a miracle. My friend, Kari is a mom, a wife, a children’s librarian, my former colleague and a critically ill patient. Her medical condition was so fragile we could not fly. She had undergone a semi-emergent awake tracheotomy to survive the trip to Rochester, MN. As we prepared for this trip Kari’s health deteriorated again. More meds were added to the routine. Weeks earlier I called Peter Krause of Suburban Subaru, “my dealership” and asked if he had a big car I could use to move a tiny woman and a ton of medical equipment 1265 miles in search of a miracle in the middle of the winter. He did not hesitate to respond that “yes, he’d take care of us”. And just like that, the caring professionals of Suburban Subaru embraced us. Share the Love was activated! We had a ride! Our coach, a silver Subaru Ascent, provided warm, comfy, cozy seats with plenty of room in the back for a small village of supplies, equipment, wheel chair, food, cooler, coats, hats, scarves, mittens, boots, ice scraper, etc. This quote from Katniss Everdeen, from the Mockingjay, “May the odds be ever in your favor” kept me focused on both the long ride and Kari's health. John, Paul, George and Ringo kept us entertained! Kari saw a specialist and had blood drawn each day at the Mayo Clinic. A remarkable team of dedicated doctors explored, poked, prodded, tested, performed procedures, talked, and listened. After five days, undeterred by a lack of diagnosis we prepared for the trip home to CT. We left The Mayo Clinic awaiting more test results. With new attachments for Kari's trache, the drive home was less stressful. Day two on the road Kari received diagnosis #1. The next day we had diagnosis #2. This was progress, not quite definitive, but the odds were in our favor. Two steps closer. Today Kari remains in the diagnostic stage. She has more doctors, more tests and a second trip to the Mayo Clinic in the spring. This is good news. We celebrate with Suburban Subaru that Kari’s medical condition is currently stable and she will have the needed surgery at the Mayo Clinic. Yes, the miracle appeared, a surgeon willing to operate. Amen. May the odds be ever in Kari’s favor. May the Suburban Subaru crew feel our love for their service, above and beyond . We are all in this together. We’re saving the life of a librarian who has served the children and supported the literacy needs of families in CT This trip was made possible by a very large Silver Subaru Ascent. We will remain ever so grateful to Suburban Subaru, “my dealership” for their kindness and support Thank you for your dedication to my transportation needs Sincerely, ~ Jane.
I Could Not Ask for a Better Match - Emily C
16 year old Sammie and his siblings came to join Monkey’s Pack after their mom passed away unexpectedly. Sadly, they had to fend for themselves for a short time. As you can imagine it took a bit of time for them to settle into a new place without their mom. They spent a good amount of time under a dresser, but came out for food and slowly spent more time out than under, until they felt safe all the time. It’s amazing what patience, love and lots of treats can do! Sammie shared the room with his 3 year old siblings, but being an older gentleman he didn’t always love it. When the two siblings were adopted together, Sammie enjoyed being a king in his foster home, just as he deserved. However, he deserved even more. Finding the right home for Sammie was very important and we knew it might take a little time. Despite his age (80 in people years!) Sammie was in good health. Still we knew it would take a special person to welcome a senior cat into their home, and into their heart. Then Annabel came along looking for companionship and wanting an older cat in need of full time attention. We really hoped it would be a match! After being approved we had a FaceTime call and we knew Annabel was as special as we’d hoped. She loved him already and was excited to meet him (even butterflies in anticipation!). Now to make sure Sammie agreed! As soon as Annabel came in the room Sammie made his way over to greet her, he sniffed and head butted her for a pet. Success! Sammie got to go home right away. Within 5 hours in his new home he was happily napping in his new mom’s lap. It wasn’t without a few bumps, or more like meows keeping her up at night, but after a couple days he was relaxed and doing amazing. We checked back in on them after a few weeks and got the best report! “We are doing great” “I could not ask for a better match.” “He is the love bug I needed.” Our hearts are full knowing that Sammie and his mom got what they needed and deserved: each other. Monkey’s Pack is so grateful for the partnership with Suburban Subaru and Subaru Loves Pets! They featured Sammie, and a few of our other “underdogs” to bring them into the spotlight. It’s fair to say we all agree that every pet deserves a loving home where they are taken care of and feel safe. Sometimes it takes a community to shine their light on those in the shadows.
Suburban Subaru and Fidelco - Model Partnership - Mark M
We are now almost 2 years into the Pandemic and what a whirlwind of constant change during this time. But one thing has remained consistent and that's the powerful partnership between Suburban Subaru and Fidelco Guide Dogs. On December 22, 2020, Suburban Subaru’s President, Peter Krause, and General Manager, Lane Resnik had the honor of delivering two NEW Subaru’s to Vice President and Director of Guide Dog Training/ Client Services of Fidelco, Tamer Mourad! Dogs in training; “Reagan,” “Junip” and “Levi” were alongside to check out the new 2021 Subaru Ascent and 2021 Subaru Outback! These two new Subaru’s make a total of six vehicles that have been donated from Suburban Subaru to Fidelco. In addition, through the advocacy of Suburban Subaru, Fidelco was one of two nonprofit organizations in CT to be selected for the 2021 Subaru of New England Loves Pets initiative helping secure a total of $5,000 towards our mission through the #SNELovesPets activity on social media platforms. That donation will make a significant impact for our organization, and ultimately the clients we serve. And now, once again, we are Suburban's Hometown Charity for the 2021/2022 Subaru Share the Love sales event. We are honored to be chosen again and hope for a successful event this year. Support from Suburban through philanthropy and in-kind donations to our fleet enable us to continue to place our German Shepherd Guide Dogs with people who are blind all across the United States. We are also pleased we can resume placements in Canada as well giving us a truly North American reach once again. When asked about a model corporate partnership with a nonprofit organization, one has to look no further than the Suburban/Fidelco partnership. As we like to say often, "Together, Unstoppable." Here's to what the future holds for this incredible partnership. "Forward!"
Love, love, love Suburban Subaru - Rabbi Marshal and Laurie P
How much do we love Suburban Subaru? Let us count the ways. We loves Suburban Subaru so much that our much-loved Salesman, John Tyler, our much-loved Sales Manager, Lane Reznik, as well as the much-loved Owner, Mr. Kraus, are considered part of our family. We have been their customers since 1995, and have leased cars around every two years though them. Their concerns for us being satisfied and happy each time are amazing. We'd never dream of going anywhere else! Without a doubt, Suburban Subaru is the best Subaru dealer anywhere! We are thankful for their care, from leasing a new car, to their awesome Service Team. In other words, We Love Suburban Subaru and look forward to getting our cars from them for many years to come!
Hockanum River Trail Cleanup with Suburban Subaru - Clifford F
On a recent Saturday morning my family and I had the chance to team with Suburban Subaru in cleaning up the park area and Riverbank around the Hockanum River. Primed with coffee, donuts, and goodies (thanks to Suburban!) we were an eager enthusiastic group of "garbage picker uppers". Suburban provided us with trash picking up wands, gloves and garbage bags. From what I could see everyone wanted to cleanup the river trail in one morning bringing back tires, cans, bottles, paper, plastic bags, scraps and the like to dispose of. One participant I spoke with even mentioned an "old car" they found embedded in the river bank and wished we could "get it out of there". Although we couldn't retrieve all the garbage and stuff humanity had littered the area with...a dent was made to the better and we left the area much cleaner than we started. It was a wonderful trek down the trails with our garbage bags and we were stopped several times on the trail and thanked by residents from the area for what we were doing. Since we live in the area, I found it amazing there is really a lot we need to do to cleanup or own local waterways. The State representative for keeping the sound clean put it best, all the streams and rivers eventually flow to the ocean. Our local cleanup helped keep the sound clean which is good thing. In summary...its the kind of thing which "just made you feel good" and I was so happy we could participate and be part of this cleanup event sponsored by Suburban Subaru. "Feel the Love!"
Suburban Subaru and Fidelco Share the Vision - Mark M
What an interesting year 2020 has been. Even during the COVID-19 crisis, the Fidelco Guide Dog Foundation has continued its life-changing mission to provide guide dogs to the visually impaired. On December 22, 2020, Suburban Subaru’s President, Peter Krause, and General Manager, Lane Resnik had the honor of delivering two NEW Subaru’s to Vice President and Director of Guide Dog Training/ Client Services of Fidelco,Tamer Mourad! Dogs in training; “Reagan,” “Junip” and “Levi” were alongside to check out the new 2021 Subaru Ascent and 2021 Subaru Outback! These two new Subaru’s make a total of six vehicles that have been donated from Suburban Subaru to Fidelco. Operations continue without interruption at Fidelco. Since September, Fidelco has placed over a dozen guide dogs as the staff navigates travel restrictions caused by the pandemic. This means evaluations are made daily about where dogs and trainers can go and how they can work to complete placements and stay safe and healthy. The dogs are at peak performance while waiting for a safe window of time to be placed and it’s a joy for all to see them move into their new life partnerships. An even bigger plus, is that the dogs are raring to go-you can almost see them thinking “enough training, let’s go to work!” Fidelco Guide Dog Foundation, Inc. is dedicated to limitless potential — to ensuring men and women who are blind enjoy increased independence to improve their lives and the world around them. Their clients raise families, serve America in the military, and sacrifice on the battlefield. They advocate for those who are visually impaired, win gold medals as world-class athletes, educate, and more. It takes 2 years,15,000 hours, and $65,000 to create each life-changing guide dog partnership. All Fidelco guide dogs are provided to clients at no cost thanks to generous support from individuals, foundations, corporations, and other organizations. Suburban Subaru is proud to continue to help Share the Love - Share the Vision.
